How to choose a niche: the evergreen question
When starting your online business, one of the first things you’ll find yourself asking is how to choose a niche. Because choosing a niche that will enable you to earn online is of great importance. There are some things you might not know yet, so here are some of them.
Affiliate Marketing is one of the ways to monetize a website. You can read more about that in this post.
Whatever you intend to sell, in order to monetize a website properly, your very first step should be choosing a niche. This means that you have to choose your interest area (or market, if you wish) where you can go and create content. For instance, you could choose to write about golf. Or breeding horses. Or cooking on open fire. Literally anything goes, as long as there are people interested in the subject.
This is usually called a niche market.
A few words about what a niche market is
A niche market is a segment of a larger market with unique needs, preferences, or interests. These markets often have a small but highly specific target audience with common interests or traits.
The audiences within specific niche markets often have very specific needs that mass-market brands usually don’t address. As a basic example, let’s say dog toys are your product of choice. In this specific example, eco-conscious dog owners might be a great niche market to look at.
The idea behind this all is actually simple. The broader your market is, the harder it is for you to reach the right audience.
Clearly, there are many more people interested in dog toys than there are people interested specifically in unbreakable dog toys that are made of a specific material. Also clearly there are many more marketers targeting this audience via all possible channels.
On the other hand, people that are looking for such a specific product group are much more likely to pull out their credit card when they see such an offer. It’s so much easier to market products inside a niche market – the narrower it is, the easier it gets. Posts, articles, videos, advertising – everything get much easier and cheaper.
See the logic here?
You need to target a smaller amount of potential buyers that are much more likely to become actual buyers.
Lower advertising costs, lower reach, higher conversion rates.
Of course, our Niche Market from the example above has some subniches also – like possibly the playing balls, bone-like toys, etc.
Yes, you want to be marketing in the green area above.
Best niches to choose
There are hundreds of niches across the marketing world. But, according to Clickbank and many other established marketers, the best niches to choose are
- Making money online
- Health and weight loss
- Relationships
Then, there are thousands of sub-niches in any of the main groups. You’ll simply have to decide on how to choose a niche by looking around and finding the ones that best suit your knowledge and level of authority. After all, you’ll need to write articles and create videos in order to advertise it, so you better know what you’re talking about.
For instance, this blog is built around affiliate marketing. I’ve chosen this because I’ve been doing it for years now, and I know things people like to read in order to learn something or get an interesting insight on something. So, the mass market is clearly the Make money niche, the Broad market is Affiliate marketing, and the Niche market are people who are interested in making money online with affiliate marketing. This is the general setup.
So how to choose a niche between so many?
Nowadays, you can pick whatever, actually, and employ AI to aid you with advertising. But this is not the ideal setup.
Before all, Google and other search engines don’t particularly like texts that are so clearly AI-generated. So if you start a blog based on this, chances are it will never really rank good on any of them. Usually, it takes Google months for your blog to be really seen on the search pages; in case you’re using mostly clear and unedited AI content, it might never happen.
This is why choosing a niche that you are able to create content about is so important.
Don’t get me wrong (ah, I love Pretenders), you can use AI to generate ideas and swipes, no doubt about it. But be careful enough to edit those in order to make them sound like you. Google may easily decide (for instance) that your content is 64% AI-generated, but this is still a whole lot better than if it decides it is a pure AI creation. Your posts will rank accordingly.
So how do you make those AI-generated texts sound more human and natural?
Tools to help you
There are apps that make this easier, of course. Remember, the goal is to have texts that sound as natural as possible.
This can be achieved in different ways, the basic one being reading the text carefully and rewriting as you go. If it’s about a subject you are an expert in, it should be easy enough to spot the problematic parts. And that would definitely be the best and cheapest solution.
If you have text about something you’re not all that familiar with, it can be very different. I cannot imagine myself rewriting a post about health risks with breast transplants, for instance, since I know absolutely nothing about that subject. It’s of course better not choosing a niche you know nothing about, but it happens that specific topic about the item is not very clear to you. In this case, all you can do is use tools to help you make the text sound more natural, as to please the search engines.
To achieve this, your safest bet is using other AI tools, specialized and trained fir this exact purpose. Personally, I mostly use two of them, Spin Rewriter and NeuraRephraser.
The targets of these two tools differ. While Spin Rewriter is a tool to create versions of text using synonyms (at which it’s really good, b the way), NeuraRephraser creates AI versions of the text, but using different tones. It casn create professional-sounding texts, benefit booster, empathy-filled text, and so on. One of the most important parts is its ability to make texts more human-sounding, shich is the whole point of this operation.
Using both of these tools lets me decide about the text I want to use. Either I first use the Spin Rewriter technique and then create emotionally-driven posts using NeuraRephraser, or I first use NeuraRephraser and only create versions with Spin Rewriter, it’s always a atter of choice and depends mostly on the text itself.
If you want to read a bit more about both tools I’m talking about, HERE is the post about it.
Conclusion
Answering this important question – how to choose a niche – can be really hard on your mind. Besides the points we’ve mentioned, like choosing a niche you know something about, there are other factors you must consider. One of them surely is whether the chosen niche is profitable, of course. I’ll write a bit more on that in the next post. Stay tuned.
Thank you for reading this.
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